Margot Styling Co.
This fun and functional website was all about bringing Margot's personal styling business to life online. I aimed for a design that's friendly and approachable focusing on showcasing Margot's services and the transformations she brings to closets. The result is a visually inviting homepage that truly captures Margot's vibe, inviting visitors to dive right in and discover their style potential.
Project Scope: Brand design, website design, copywriting
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Irene Avenue
Irene Avenue is a travel blog and guide for digital nomads seeking to explore the world while working remotely in a new location each month.
The logo icon illustration was created to combine the brand's initials "iA" with the elements of mountains and sunrises that are so often featured on the blog. The owner of Irene Avenue wanted an elegant yet minimalist mark to represent the peace that comes with connecting with nature in new places.
The final logo and brand guide resulted in a clear direction for Irene Avenue to present itself visually to the world as it builds followers and recognition in it's unique positioning in the travel industry.
Project scope: custom logo & visual brand guide
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Kendrick Home
Kendrick Home, a B2B wholesaler specializing in wooden home decor signs, sought to enhance client relationships and expand market reach through a strategic email campaign.
Leveraging Kendrick Home's fresh and modern brand style guide, my objective was to strike a balance between aesthetics and functionality. Utilizing these strategies, I led the design of a successful email marketing campaign.
Project Scope: Email Marketing Design, Copywriting, & Content Management
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Golden Rose Revival
Starting as an online secondhand clothing and accessories store, Golden Rose Revival underwent a transformative expansion into branding and web design.
With a focus on maintaining the elegance and femininity of the original branding, I injected a bit more bold fun to accurately depict my evolving style.
The brand evolution successfully positioned Golden Rose Revival as more than just an online store, becoming a dynamic brand offering a range of services while maintaining a cohesive and engaging image."
Logo, branding, packaging, website design
